Murray will play Edgar, the enigmatic leader of the cult-like Farm, who arrives in Riverdale to spread his teachings and heal the ravaged soul of this once wholesome town. Edgar is a charming, handsome guru, but is he hiding a more sinister agenda?
The new character indicates an expansion of the cult storyline that has been in the works. In the Season 3 opener, Betty (Lili Reinhart) seemed to have had enough of her mom Alice (Mädchen Amick) and sister Polly (Tiera Skovbye) obsessing over The Farm, the organization that helped Alice reconcile her husband Hal’s (Lochlyn Munro) murder of four people as the Black Hood. Alice tried, but failed, to get Betty to join The Farm.