It’s still amazing to think that a seeming conspiracy theory was true: On Dec. 20, Apple admitted. The company’s explanation: The throttled speeds kept those phones from unexpectedly shutting down.
That explanation wasn’t enough for some, who accused Apple of quietly driving people to upgrade their phones to fill the company’s coffers..
Now, just over a week later, Apple has issued a formal apology to its customers that tackles the accusation head-on. It also promises a $29 battery replacement that, Apple says, will immediately return an iPhone 6 or later model to its original performance. The new batteries, which normally cost $79, will be available starting in January and through 2018, the company said Thursday in a message to customers on its site.
In addition, Apple will issue an iOS software update with features “that give users more visibility into the health of their iPhone’s battery, so they can see for themselves if its condition is affecting performance.”
“We have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that,” Apple said.
“We know that some of you feel Apple has let you down. We apologize.”